TL;DR: Sell.Do is a real-estate-only CRM built for developers and large brokerages running heavy ad campaigns. TatvaCRM is a flexible India-built CRM with a real-estate preset, transparent INR pricing (from ₹449/user/month), a free plan and WhatsApp-first follow-ups — a better fit for growing brokers and channel-partner teams.
Both platforms target Indian real estate, but from opposite ends. Sell.Do is a vertical, developer-grade CRM with deep portal and campaign integrations. TatvaCRM is a general-purpose CRM built in India with a dedicated real-estate preset, affordable pricing and a free tier. This comparison helps property teams choose.
Quick verdict
If you are a large developer or a big broking firm spending heavily on 99acres, MagicBricks, Google and Meta, and you need cost-per-lead attribution, IVR and channel-partner portals out of the box, Sell.Do’s real-estate depth is hard to match. If you are a growing broker, channel-partner desk or mid-size agency that wants affordable, predictable pricing, a free start, and WhatsApp-first follow-ups without an enterprise contract, TatvaCRM is the more practical fit.
- Pick TatvaCRM if you want transparent INR pricing, a free plan, WhatsApp follow-ups, and a real-estate preset that you can set up yourself without a long implementation.
- Pick Sell.Do if you are a developer or large brokerage that needs deep property-portal integrations, campaign cost attribution, IVR and dedicated channel-partner management at scale.
Pricing compared
Pricing is one of the clearest differences. Sell.Do uses quote-based, custom pricing aimed at developers and large brokerages — you have to contact sales. TatvaCRM publishes its INR pricing and offers a free plan, so you know the cost before you commit.
| TatvaCRM | Sell.Do | |
|---|---|---|
| Free plan | Yes | No |
| Starting price | ₹449/user/month | Quote-based (custom) |
| Pricing transparency | Published, INR + GST | Sales-quoted |
| Best fit by size | SMB to mid-size brokers | Developers, large brokerages |
For a broking team of 5–20 users, published INR pricing means no surprises. See TatvaCRM pricing and start on the free plan to test the real-estate preset before you pay.
Features side by side
Sell.Do wins on real-estate-specific depth for large marketers; TatvaCRM wins on affordability, flexibility and ease of setup. Here is how core capabilities compare.
| Capability | TatvaCRM | Sell.Do |
|---|---|---|
| Lead capture & pipeline | Yes | Yes |
| Site-visit & follow-up tracking | Yes | Yes |
| Property-portal integrations | Via forms/import | Deep, native |
| Ad campaign cost attribution | Basic | Advanced |
| Channel-partner management | Via custom fields/roles | Dedicated module |
| WhatsApp-friendly follow-ups | Yes | Yes |
| Multi-industry (loans, insurance too) | Yes (presets) | No (real estate only) |
See the full TatvaCRM feature set and our CRM for real estate in India guide for the broking workflow in detail.
Lead management and India fit
Both are Indian products, so INR billing and local context are handled on either side. The distinction is how leads flow in and how much scale you need.
- High ad spend: If you run large 99acres/MagicBricks/Meta campaigns and need per-lead cost attribution and IVR routing, Sell.Do’s native integrations save real work.
- Broker-led leads: If your leads come from referrals, site walk-ins, WhatsApp and channel partners, TatvaCRM’s simpler capture-and-route model is faster to set up and cheaper to run.
- Mixed business: If you broker both property and finance, TatvaCRM can run a real-estate preset and a Loan DSA preset in one account — Sell.Do covers real estate only.
Who should pick which
Choose Sell.Do if you are a real estate developer or a large brokerage with heavy digital marketing, dedicated channel-partner networks, and the budget for a custom-priced, vertical platform with deep portal integrations.
Choose TatvaCRM if you are a growing broker or mid-size agency that wants transparent INR pricing, a free start, WhatsApp-first follow-ups, and a real-estate preset you can configure yourself — especially if you also handle loans or insurance. Considering other options? Read our Sell.Do alternative guide or compare TatvaCRM vs LeadSquared, another popular real-estate and BFSI option.
Frequently asked questions
› Is TatvaCRM or Sell.Do better for real estate?
It depends on scale. Sell.Do is purpose-built for real estate developers and large broking firms that run heavy digital ad campaigns and need deep portal integrations, IVR and channel-partner management. TatvaCRM suits growing brokers, channel-partner desks and mid-size agencies that want affordable INR pricing, a free plan, WhatsApp-first follow-ups and a real-estate preset without paying enterprise rates. Large developers often pick Sell.Do; leaner teams usually fit TatvaCRM.
› How much does Sell.Do cost compared to TatvaCRM?
Sell.Do uses quote-based, custom pricing that is not published — you talk to their sales team, and deployments are typically sized for developers and large brokerages. TatvaCRM has transparent INR pricing from ₹449/user/month with a free plan and GST invoicing. For a small or mid-size broking team, TatvaCRM's published pricing is usually far more predictable and affordable.
› Does TatvaCRM have real estate features?
Yes. TatvaCRM ships a real-estate industry preset with lead capture, site-visit and follow-up tracking, a customisable enquiry-to-booking pipeline, and WhatsApp-friendly follow-ups. It also supports custom fields for project, unit type, budget and possession timeline. It is not a developer-only platform like Sell.Do, but it covers the core broking and channel-partner workflow well.
› Which CRM handles property portal and ad leads better?
Sell.Do is stronger on out-of-the-box portal and campaign integrations for high-volume developer marketing (99acres, MagicBricks, Google/Meta ads with cost attribution). TatvaCRM captures leads via forms and CSV/import and lets you route them into pipelines; for very high ad spend with deep attribution needs, Sell.Do has an edge, while TatvaCRM is simpler and cheaper for broker-led lead flow.
› Is Sell.Do only for real estate?
Yes. Sell.Do is a vertical CRM focused entirely on real estate. TatvaCRM is a general-purpose CRM with a real-estate preset, so if you also handle loans, insurance or other lines of business, one TatvaCRM account can serve multiple industry presets — useful for firms that broker property and finance together.
› Can I migrate from Sell.Do to TatvaCRM?
Yes. Export your leads, contacts and project/pipeline data from Sell.Do as CSV or Excel, then use TatvaCRM's import with field mapping to bring them in. Leads, contacts and stages map cleanly; you recreate custom fields, pipelines and automations inside TatvaCRM after import.
Running a broking or channel-partner team? Start free with TatvaCRM — no credit card required. Or compare TatvaCRM vs other CRMs.